Star Alliance launches Round the World online bookings

Star Alliance, of which SAS Scandinavian Airlines is a founding member, this week launched the new “Star Alliance Book and Fly” tool, which allows customers to plan, book and buy round the world tickets via the internet – 24 hours a day, 365 days a year.

Until now, it has only been possible to plan an around-the-world trip on the website, with pricing and ticketing having to be handled at airline call centers, ticket offices or travel agents.

The sales channels will continue to offer the Star Alliance Round the World fare, in addition to the website. Customers can now plan, book and buy through the web at their convenience,” said Christopher Korenke, Vice President Commercial, Star Alliance. “On the technological side, the implementation of an automated tool to process very complex routings is truly an outstanding achievement.” This means it is possible to book the Star Alliance Round the World fare on all of the network’s 21 carriers, including SAS.

Customers will have access to more than 17,000 daily flights to 916 airports in 160 countries.  Flight options for each leg of their journey are displayed from the real time availability. Additional service options, such as travel in premium economy class cabins, can be selected at the applicable surcharge. Once flights for the entire journey have been chosen, the final price including all taxes, surcharges and fees is displayed. After entering the personal data necessary to process the booking, the corresponding flights are reserved. Tickets are paid for online via credit card and customers are emailed their electronic ticket. In case further assistance is required, various call centers around the globe will be able to help the customer.

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