Scandia Home offers Nordic-style bedding and more
Snuggle up for a Midsummer night’s dream
Lori Ann Reinhall
The Norwegian American
Midsummer is a magical time of the year in Norway and all of Scandinavia. It is the time of the midnight sun, when the sun never sets in northernmost regions, and there is a plenitude of food, drink, dancing, and merriment.
It’s no wonder that there is an abundance of old folk beliefs on Midsummer Eve. As the evening wears on and takes you into a trance-like state, it may evoke the feeling that you are in a dream, a midsummer night’s dream when just about anything can happen. It was on this night that revelations about the future might open up for you, about the coming harvest, who would die, and even who would marry.
In regard to the latter, there were strict rituals to follow. According to the old legends, you were to pick seven different kinds of flowers in absolute silence (any noise would break the spell) and then put them under your pillow that night. Only then would your love be revealed to you in a pleasant dream.
Scandinavian sweet dreams
And while these old Midtsommer superstitions have long since faded, the quest for a dreamy night’s sleep certainly hasn’t, which brings us to the focus of this article, the Scandia Home product line.
Just about anyone who has ever gone to Scandinavia will be impressed by the comfort that Scandinavian-style bedding can offer, and many like myself, are soon hooked on the Nordic way of making a bed.
A major component of the Nordic bed is the duvet. Norwegians use a duvet inside a duvet cover and skip the top sheets, and that’s it. Instead of worrying about keeping your comforter clean, you simply remove the duvet cover and wash it every week or so.
Some couples choose to use twin duvets in their queen- or king-sized bed. It offers you a little more freedom to move around without disturbing your partner and has been linked to a better sleep. And if one sleeper runs cold and the other hot, the duvets can be selected accordingly—all for a better night’s sleep.
The history of Scandia Home
These days, Scandinavian duvets and duvet covers can be found in a number of shops and websites across North America (you can even find them at IKEA), but that was not the case when I began my Nordic sleep adventure some 45 years ago. I had returned home from a summer in Sweden and Norway and realized that I could no longer sleep without my own Scandinavian duvet.
Much to my delight, I learned that a catalog company in Seattle had introduced a comforter and linens set called the “Scandia Down ® Ensemble”—but for me, a student at the time, it was expensive. Fortunately, I had very kind and generous friends who got together and ordered a set for me as a birthday gift—and I’ve been sleeping soundly with that same duvet comforter ever since.
Today, Scandia Home products are European-inspired and American-handcrafted in their factory in LaCrosse, Wis., using textiles that are sourced from premium European suppliers. Held up to be leaders in luxury bedding, their product line ranges from high thread-count linens, lofty goose down comforters, and sumptuous fluffy pillows. Quality is of the utmost importance.
“Since its inception, Scandia Home has been committed to exceptional quality both in product and servicing of the customer,” says company CEO Susan Wojewoda.
The company talks about “The Scandia Difference™,” a trademarked concept. Scandia Home uses only premium down that is thoroughly cleaned to ensure that its products are hypoallergenic, and the brand meets the “Responsible Down Standard” to ensure a humane sourcing of its natural fills.
Design is also key in creating a luxury product that is sought after by many interior designers. Here the European influence is seen in the designs themselves and the names of the products. You might choose a “Copenhagen Down Comforter” or a “Copenhagen Down Pillow” or a “Bergen Down-Free Comforter.” Other products may hearken to other European countries, such as Italy or Austria, that share the same traditions in bedding.
The company also offers bath towels, robes, blanket throws, and other accessories, all created with the same high standard of luxury. The company is so confident in the quality and craftsmanship of their goods that they offer a limited lifetime warranty for their entire product line.
Growth and expansion
During the pandemic, Scandia Home saw an increased demand for their luxury products, as more people spent time away form the office and focused on improving their home environment. The company began to focus more on its digital and social media experience. The line can be ordered for domestic shipping from their website, scandiahome.com, and more plans are underway to enhance the company’s online experience. Scandia Home is also able to ship internationally to destinations in Europe, the Middle East, Far East, Latin and South America, and Canada by contacting their customer service department.
But then, nothing beats seeing and feeling these exclusive goods in person. The company operates flagship stores in Beverly Hills, Calif., Jackson Hole, Wyo., and Palo Alto, Calif., along with other carefully curated retail partners around the United States, all listed on their website. Recently, I was able to drop into their Beverly Hills shop to indulge my senses—it was pure luxury.
So, this Midtsommer, why not take some inspiration from the Scandinavian way of sleeping and snuggle up for a good Midsummer night’s dream—it just may come true.
This article originally appeared in the June 2023 issue of The Norwegian American.