SAS Reveals New Service And Simplicity Strategy

Due to the major challenges as the rest of the air-travel industry, SAS Group announced a renewed strategy which will give their customers and partners an even more efficient and more customer-oriented SAS.

Photo: Scandinavian Airlines.

“We are continuing our focus on the Nordic air-travel market and divesting companies in the Group that do not belong to our core operations. We have divested out stakes in airBaltic and Spanair, and are now actively in the process of divesting our stakes in Spirit  (SAS Cargo terminals), Air Greenland and bmi. The divestment of Estonian Air and Skyways will follow,” said Krister K. Greftén, General Manager Italy and Eastern Mediterranean of Scandinavian Airlines.

“We will intensify our focus on our business travellers. Our aircraft fleet will be reduced, which will affect routes and destinations with weaker profitability, but primarily routes with low numbers of business travellers,” added Krister K. Greftén.

SAS will give priority to their business travellers. The group will listen to their needs and give them what they require. SAS continues to develop their service and tools for minimizing travel times and maximizing value for their customers.

SAS calls this “Service And Simplicity”, a process that will also be of benefit to leisure travellers. SAS’s new aim is to make EuroBonus programme the most attractive loyalty scheme in northern Europe. 

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