Quality medical info just a click away

Established in Oslo, Your.MD is the world’s first artificial-intelligence personal health assistant

Photo courtesy of Your.MD CEO Matteo Berlucchi and his team are trying to bring better medical information to the internet.

Photo courtesy of Your.MD
CEO Matteo Berlucchi and his team are trying to bring better medical information to the internet.

Rasmus Falck
Oslo, Norway

The startup Your.MD has the most trusted health information available; it’s all reviewed by doctors, making it more trustworthy than what you can find on the internet.

With Your.MD, everything is just a click away. First you check your symptoms and then you can ask any medical questions. If you need further help, you will find contacts for specialists on the app.

A team of medical experts and journalists writes the medical information on Your.MD with the goal of making it easy to understand and avoiding confusion. Doctors also review everything to ensure that it is medically accurate.

The information is personalized according to the client’s unique profile, age, gender, location, and even the time of the year. This means that the user is recommended information that is specific to them. Anywhere they are, they can get quality health information delivered on their phones.

The company was established in Oslo by Harald Jellum and Birger Lie in 2012 and is now headquartered in London. They recently raised a five million dollar seed round led by Smedvig Capital, with participation from existing angel investors. This brings the company’s total funding to 7.3 million dollars. The startup will use the new funds to develop an updated version of the app that will use machine-learning technology to improve the questions it asks users when collecting data about their condition. According to CEO Matteo Berlucchi, the company plans to make money on secondary services, as the app is free.

Smedvig Capital was founded in 1996 and has invested over 500 million pounds of international capital. The chairman is Petter Smedvig, who also chairs the Smedvig Group and the Smedvig Family Office in Stavanger. Until 2006 he chaired the NYSE-listed Smedvig ASA, an international oil field services business. He has an MBA from the Wharton School of Business. His grandfather Peder Smedvig established his first shipping company a hundred years ago.

The startup has built the world’s first artificial-intelligence personal health assistant. It enables everyone with a mobile phone to access primary healthcare. It has already helped over 700,000 people worldwide and is the number one health app in over 70 countries. The app maps thousands of different conditions, illnesses, treatments, symptoms, and medications. All the information is clinically assured from the UK’s National Health Service and reviewed by qualified doctors.

If you have ever tried to google your symptoms, you know that it’s not for the faint hearted. Your.MD is on a mission to improve the way we seek health-related information online.

Rasmus Falck is a strong innovation and entrepreneurship advocate. The author of “What do the best do better” and “The board of directors as a resource in SME,” he received his masters degree from the University of Wisconsin-Madison. He currently lives in Oslo, Norway.

This article originally appeared in the June 17, 2016, issue of The Norwegian American. To subscribe, visit SUBSCRIBE or call us at (206) 784-4617.


The Norwegian American

Published since May 17, 1889 PO Box 30863 Seattle WA 98113 Tel: (206) 784-4617 • Email: naw@na-weekly.com

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