Positive December sales
Norwegian consumers’ shopping spree in Dec ’09 spilled over to the music market and generated a much needed boost in sales compared to 2008.
The latest sales figures from IFPI Norway indicate that total revenue for domestic music sales grew with 13% in December ’09, compared to Dec ’08.
Sales of physical units grew with 10% compared to ’08 while downloads rose with 51% in the same period. Revenue generated by streams grew a whopping 360% in the same time frame.
Album sales grew with 11% in Dec ’09. Sales of physical singles continues its decline with a 27% reduction in sales, while sales of music DVDs fell 21%.
Market shares in Dec ’09:
Universal 37,3%
Sony Music 21,6%
Warner 11,2
EMI 9%
MO 5,9%
Mudi 3,7%
Bare Bra Musikk/Tylden 3,6%
Bonnier Amigo/Tuba 2,6%
VME 2,6%
Playground 1,3%
MBO/Nordisk Film 1,1%
Source: MIC Norway