The sweater that broke the internet

Dale of Norway and The Nordic Shop launch “Podium” to unprecedented demand Lori Ann Reinhall The Norwegian American For 140 years, Dale of Norway has been crafting premium woolen knitwear. The company bases its designs on traditional Norwegian patterns, adding its own modern twist to appeal to today’s consumer. Tourists come from all over the world to visit the factory located in the town of Dale on the train route between Bergen and Voss in Western Norway. Dale was the first company to design and develop an Official Olympic Sweater that was worn by the Norwegian Olympic Team in 1956, and ever since then, it has outfitted Norway’s ski teams at the Olympics and all World Cup competitions. T
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Lori Ann Reinhall

Lori Ann Reinhall, editor-in-chief of The Norwegian American, is a multilingual journalist and cultural ambassador based in Seattle. She is the president of the Seattle-Bergen Sister City Association, and she serves on the boards of several Nordic organizations.