Norwegian Investment Forum nurtures startups

October event prepares Norwegian companies to enter the challenging US market Rasmus Falck Oslo, Norway The U.S. economy is again growing, and with it grow new opportunities for Norwegian companies to capture clients, alliances, and industrial or commercial partners. Studies show that Norwegian companies entering the U.S. have at best a one out of 50 success rate, and less than one in 100 deliver profitable returns within three years. It is therefore important to identify a segment of the market where the company can attain a unique competitive position. From there on, make a plan including targeting buyers, sales strategies, alliance opportunities, pricing, and marketing communication. For the man