Norwegian films take record market share

Local movies reached more than 2.5 milion admissions for the third consecutive year, accounting for 23.2% of total admissions. Norwegian productions controlled a record 23.4% share of the cinema market in 2010, selling more than 2.5 million tickets for the third consecutive year – 5,558,022. In 2009 their market share was 20.6%.

Total theatre attendance dropped by 13.4%, to reach 11,004,542, according to preliminary statistics from Norwegian cinema association, Film & Kino.

Only two releases exceeded 400,000 admissions, including US director James Cameron’s Avatar (527,138 adms/20th Century Fox), and Norwegian director Martin Lund’s Twigson Ties the Knot (Knerten gifter seg/403,654 adms/Scanbox).

Another two local features qualified for the top of the charts: André Øvredal’s The Troll Hunter (Trolljegeren/567,112 adms/SF Norge) and Erik Skjoldbjærg’s Nokas (249,397 adms/Sandrew Metronome Norge).

2010 Top 10 Films

1 Avatar (US). 527,138 admissions

2 Twigson Ties the Knot (Knerten gifter seg/Norway). 403,654 admissions

3 Harry Potter and the Deathly Hallows: Part I (US). 402,045 admissions

4 Inception (US). 361,544 admissions

5 The Twilight Saga: Eclipse (US). 320,528 admissions

6 Shrek Forever After (US). 315,145 admissions

7 The Troll Hunter (Trolljegeren/Norway). 267,112 admissions

8 Alice in Wonderland (US). 266,218 admissions

9 Sex and the City 2 (US). 261,065 admissions

10 Nokas (Norway). 249,397 admissions

Source: Norwegian Film Institute