Scandinavian Designers Aim for Eco-Friendliness and Fair Trade

Per Aage Sivertsen. Photo: FIN

Is This Style’s Sustainable Frontier?

On Design’s Cutting Edge, Scandinavian Designers Aim for Eco-Friendliness and Fair Trade

Some Norwegian designers will go to great lengths to grab the attention of the socially conscious — even if it means making a dress entirely out of milk, writes Valeria Criscione on WSJ.com

Per Aage Sivertsen, winner of this spring’s Oslo Fashion Week designer award (Nåløyet) in February and creative mind behind the Norwegian ‘eco-lux’ brand FIN, plans to make part of next year’s spring/summer collection from a gauze-like fabric based 100% on milk proteins. Making fabric from milk frees up land that would otherwise have been used to grow cotton, a crop vilified for its intense water consumption and high pesticide use.

Read the full article written by Valeria Criscione on: Wall Street Journal