How to sell golden tractors and haystacks in Beverly Hills?

From l to r: Peder Børresen, Simen Staalnacke and Stefan Dahlkvist. Photo: Moods of Norway.

The fashion designers of Moods of Norway, Peder Børresen and Simen Staalnacke, will give an inspiring lecture at FIT on Oct. 8. They will discuss their ultra-traditional and hyper-Norwegian fashion line, and how their successful marketing strategy allowed them to sell golden tractors around the world.

On October 8 at 6:00pm, Simen and Peder will talk and discuss their line of colorful fashion clothing featuring traditional Norwegian images and elements as part of their marketing strategy at the Fashion Institute of Technology in New York.

From their main office in Stryn, a magical place known for glaciers, salmon fishing and one newly opened escalator, Peder Børresen, Simen Staalnacke, and Stefan Dahlkvist of Moods of Norway have garnered unprecedented international acclaim in just five years. Featuring fashionalble street- and coctailwear with an explosion of colors and traditional Norwegian patterns, this summer marked the opening of the first Moods of Norway store in the U.S. in Beverly Hills – a celebration complete with imported snow, a skiing competition, a golden tractor and Norwegian waffles. Never straying from their values and roots the brand has opened stores in Japan, Spain, Sweden, Switzerland and the Benelux countries, but also in tiny Flø, a Norwegian town with a population of 160.

Besides making their grandmas happy, the design trio at the helm of Moods of Norway aim to make happy clothes for happy people around the world. As of this golden minute, Moods of Norway is represented in the most polished boutiques and by the finest agents across the globe. Stefan, Peder and Simen are still commandeering golden tractors around the world and are creating outrageous stories and super duper collections at an alarming rate.

The Fashion Institute of Technology is a leading college of art and design, business, and technology, at the State University of New York. The Museum at FIT is one of few specialized fashion museums and holds important collections of clothing, textiles, and accessories. The museum organizes innovative special exhibitions every year.

Please RSVP for the Moods of Norway lecture either by e-mail or phone to: Katie Murphy Amphitheatre, Fred P. Pomerantz Art and Design Center, first floor; 7th Av at 27th Street 10001, New York, Tlf: 212 217 4585, Email:

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