Harvard Business Case: Moods of Norway

Simen Staalnacke (in back) and Peder Børresen, Co-founders/designers, Moods of Norway. Photo courtesy of Moods of Norway.

Moods of Norway has, in addition to expanding the business to the United States, also come to the attention of the Harvard Business School. The innovative brand, with its unique business-strategy has huge success and now they are settling in the U.S.

This cooperation has resulted in a Harvard Business Case on the Moods of Norway. And the case is now available to be used in teaching at Harvard and throughout the world.

The idea of creating a Harvard Business case about Moods of Norway, arose from Dorte Krogh, Krogh&Co Design Agency in Copenhagen, when she as a jury member at “Award for Design Excellence” for the Norwegian Design Council met the Moods-boys and made the connection with Harvard. The case is developed and written as teamwork between Copenhagen Business School professor Robert D. Austin, case-writer Shannon O’Donnel, Phd. Fellow at Copenhagen Business School and Dorte Krogh.

Event at DogA

Norwegian Design Council invites you to a professional afternoon at DogA, where we have the pleasure to give an insight into a typical lecture at Harvard Business School. Robert D. Austin (former Professor at Harvard) and Dorte Krogh will present the case. Simen Staalnacke and Peder Børresen from Moods of Norway will talk about the company, how they got to where they are today and their visions for the future. The talk, that will take place on Sept. 9, will end with a Q&A session. The session will be followed by Grandma’s waffles, some tapas and drinks.

Robert D. Austin is Professor of managing creativity and innovation at Copenhagen Business School. He also teaches executive education at the Harvard Business School, where he was a member of the faculty from 1997 until 2009. His research focused on the study of innovation and knowledge intensive activities, and he is the author of more than 100 cases and articles on these subjects,as well as several books including Artful Making: What Managers Need to Know About How Artists Work (Financial Times, Prentice Hall, 2003), and, most recently, The Adventures of an IT Leader (Harvard Business Press, 2009).

Dorte Krogh has 20 years of experience from the Danish design community and is Managing Director of Krogh&Co Design Agency in Copenhagen. She has been a member of the board at Danish Designers and was the instigator of the Danish Design Association (DDA). She is one of the founders of Designers of Today (DOT) and has been a jury member for Norwegian Design Council’s Award for Design Excellence and World Lego Design Annual.

Source: Norskdesign.no

To learn more about Moods of Norway click here

Download the case at Harvard Business School (Pdf, 3,95 usd)

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