Hurtigruten awarded Best Niche Cruise Line
Hurtigruten was named “Best Niche Cruise Line” for 2008 by the British Travel Awards, UK’s largest and one of its most prestigious awards programs. The award was created to reward the best companies in travel. Candidates in mor than 60 category types — transportation, destinations, cruises, customer service, accommodation, etc. — are narrowed down by travel agents during a April-June voting period. The resulting list of nominees are placed on the British Travel Awards website for voting by consumers between July and October. Winners are then honored at an awards presentation in early November.
This is the third award presented to Hurtigruten in the last two years. Earlier in 2008, Hurtigruten was honored by the Association for Rescue at Sea, Inc. (AFRAS) for what the non-profit organization described as “the willingness of the captain and crew of the MS Nordnorge to divert from course and expertly come to the rescue of the passengers from the sinking cruise ship Explorer,” — action which resulted in 154 people being saved. The company was also named “Best Specialist Cruise Company” by Britain’s Travel Weekly. Travel Weekly, a print and electronic publication dedicated to the travel industry, chooses winners based on the votes of travel agents only.
For 115 years, Hurtigruten’s ships have plied the Norwegian coastline with daily departures linking the southern and northern ends of the country. As a world leader in expedition cruising, Hurtigruten also takes guests to some of the world’s most remote regions – Greenland, the Arctic’s Spitsbergen, and Antarctica; new for 2009, they are adding a cruise from Greenland to New York, and three in Europe.