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ONLINE: Virtual Book Talk—Sámi Media and Indigenous Agency in the Arctic North

February 6 @ 10:00 am - 11:00 am

Sami Media and Indigenous Agency in the Arctic North book cover

On Sámi National Day, Saturday February 6th, the National Nordic Museum invites you to a book talk on the recent book: Sámi Media and Indigenous Agency in the Arctic North. The book is part of the series New Directions in Scandinavian Studies, edited by Andy Nestingen and published by University of Washington Press, 2020. Join authors Coppélie Cocq and Thomas Dubois as they discuss their book.

Digital media—GIFs, films, TED Talks, tweets, and more—have become integral to daily life and, unsurprisingly, to Indigenous peoples’ strategies for addressing the historical and ongoing effects of colonization. In Sámi Media and Indigenous Agency in the Arctic North, DuBois and Cocq examine how Sámi people of Norway, Finland, and Sweden use media to advance a social, cultural, and political agenda anchored in notions of cultural continuity and self-determination. Beginning in the 1970s, Sámi have used Sámi-language media—including commercially produced musical recordings, feature and documentary films, books of literature and poetry, and magazines—to communicate a sense of identity both within the Sámi community and within broader Nordic and international arenas.

In more contemporary contexts—from YouTube music videos that combine rock and joik (a traditional Sámi musical genre) to Twitter hashtags that publicize protests against mining projects in Sámi lands—Sámi activists, artists, and cultural workers have used the media to undo layers of ignorance surrounding Sámi livelihoods and rights to self-determination. Downloadable songs, music festivals, films, videos, social media posts, images, and tweets are just some of the diverse media through which Sámi activists transform how Nordic majority populations view and understand Sámi minority communities and, more globally, how modern states regard and treat Indigenous populations.

This event is free, but you must RSVP to receive the Zoom link.

About the authors:

Thomas A. DuBois is the Halls-Bascom Professor of Scandinavian Studies, Folklore, and Religious Studies at the University of Wisconsin, Madison. Thomas A. DuBois previously served as Professor at the University of Washington for 10 years.  Among his previous works is his recent Sacred to the Touch: Nordic and Baltic Religious Wood Carving.

Coppélie Cocq is professor of European ethnology at the University of Helsinki, Finland, specializing in Sámi studies. Among her previous publications are Revoicing Sámi Narratives: North Sámi Storytelling at the Turn of the Twentieth Century and the coedited volume Perspectives in Indigenous Writing and Literacies.


February 6
10:00 am - 11:00 am
Event Category:


National Nordic Museum
(206) 789-5707
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