Mandel’s festive “Dronning” kransekake a big hit

Making connections and building business LORI ANN REINHALL Editor-in-chief The Norwegian American When placing an ad in The Norwegian American, you never know exactly what the response will be. If you are a business owner, you hope to reach new customers. With a targeted audience of Norwegian Americans, this works very well for most Nordic vendors. But in the case of Maggie Øyen and Mandel, there were a few unexpected bonuses that came along her way. The idea for Mandel—literally “Almond”—makers of authentic Norwegian kransekake came about during the pandemic, when the Øyen-Ustad family­—mother, father, and daughter—in Rhinebeck, N.Y., found themselves in quarantine,
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Lori Ann Reinhall

Lori Ann Reinhall, editor-in-chief of The Norwegian American, is a multilingual journalist and cultural ambassador based in Seattle. She is the president of the Seattle-Bergen Sister City Association, and she serves on the boards of several Nordic organizations.

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