Decline in newspaper readers, increase in book readers

Media Use

Media Usage

The trend of fewer newspaper readers has continued from 2008 to 2009. More people read books in 2009 than previously. Other media use changed only slightly between 2008 and 2009.

The amount of people who read printed newspapers on an average day has fallen in recent years. From 2008 to 2009, there has been a further decline, from 68 per cent in 2008 to 65 per cent in 2009. In 1997 the percentage was 84.

The percentage of the population who used the Internet on an average day increased from 71 to 73 per cent among persons aged 9-79 from 2008 to 2009. The increase applies to all age groups, but particularly to older people.

Same share of TV viewers

The proportion of people who watch television on an average day has declined somewhat in recent years, but the percentage for 2009 was the same as in 2008, 80 per cent. The change in the number of radio listeners on an average day was insignificant; from 54 per cent in 2008 to 53 per cent in 2009. However, as is also the case for newspaper reading, this follows a general trend of fewer radio listeners. We watched television for 2 hours and 28 minutes per day in 2009; 3 minutes more than the year before. We spent 1 hour and 22 minutes per day listening to the radio in 2009; 2 minutes more than in 2008.

Increased use of sound files from Internet

The use of sound systems was stable, with 42 per cent in 2008 and 41 per cent in 2009. Forty-three per cent of those who used sound systems on an average day in 2009 listened to sound files on their computer, about the same as in 2008. A total of 42 per cent used MP3 players in 2009. The proportion using CD players is declining.

Increase in share of book readers

The percentage of book readers on an average day was 17 in 1997. This has since increased. In 2009, the figure was 27 per cent, compared to 23 per cent in 2008. The number of persons who read weeklies and cartoons on an average day has changed little from 2008 to 2009.

Seven out of ten have broadband Internet

While the access to VHS players in Norwegian households is slowly declining, there has been a considerable growth in the access to DVD players. From 2008 to 2009, there was, on the other hand, a slight decrease from 87 to 86 per cent. In addition, 29 per cent had access to a hard disc recorder in 2009. Seventy-two per cent had a broadband Internet connection in their household in 2008. In 2009 the percentage increased to 82. Eighteen per cent had DAB radio in 2009. Seventy per cent of the population had one or more newspaper subscriptions in their household in 2009. In 2008 the figure was 72 per cent.

Source: Statistics Norway

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The Norwegian American is North America's oldest and only Norwegian newspaper, published since May 17, 1889.