Audioclub launches collaboration tool

Your band can be in garages all over the world and still make beautiful music together


Photo: Audioclub /
A guitarist and drummer prepare to collaborate with musicians elsewhere in the world.

Rasmus Falck
Oslo, Norway

Audioclub was started last year and is in Oslo. They want to move your music production online. Open your digital music room to record and mix your tracks in the startup’s custom-built Digital Audio Workstation. The purpose is to invite friends to make music production social and fun. Be matched with other musicians from across the world. Livestream your music performances and build an audience. Suddenly, you are a superstar.

“We focus on hobby musicians instead of professional manufacturers, and therefore create a solution that emphasizes user friendliness and the social aspect as much as it’s purely technical,” Martin Knutli, general manager and co-founder told According to Knutli, one night he was talking on Skype with a friend in England and China and they decided to make a song together. According to their home page, they embrace online collaboration, and now they are putting it on the musical world’s doorstep.

The other two are a drummer with financial background in corporate and investment banking, and a bass player who has been an IT leader at two of the world’s prominent financial and insurance companies. Subsequently, people with experience in web design and film joined Audioclub. The members are creators, who love to create music but also film and other entertainment. Being creative and producing something from nothing is exceptionally hard, so they want to provide hobby musicians with the tools they need to make the creative process simple, more social, more fun, and less frightening. Though there were other similar platforms, they wanted to develop their own. They can also connect artists who don’t know anyone. Audioclub sees numerous possibilities in the future and they have talked with educational, cultural, and music organizations.

“Such cooperation agreements are exciting, since our vision is to promote the next generation of talented musicians,” said Knutli to “Contributing to the success of these musicians is one of our own success criteria.”

On his Twitter account, the founder presents himself as an innovator, idealist, PC nerd, hardcore fisherman, and environmental enthusiast. As a student at the University of Bergen, he was on the winning team in a case study competition discussing which of Norway’s largest media group Schibsted’s products in Sweden would make it in the Norwegian market. The leader of Schibsted Growth was impressed by the work.

“When you are going to introduce a new product on the market you must know the products’ strengths and possibilities,” the general manager of Schibsted noted. “The students had this understanding.”

The students on the team came from Germany, Iran, Norway, and Italy. According to Knutli, the reason that they won was the good cooperation and spirit in the group, as well as the team members’ different backgrounds. He later received his master’s degree in economics and strategy from Imperial College in London.

Knutli went on to found and chair a pre-accelerator student organization. Then, he founded and managed a film-editing company. After that, he developed a full-scale board game for economists.

His best advice for entrepreneurs who are just starting out is to jump into it with a “bleep it” attitude. “The worst that can happen is that you have to apply for a normal job!”

Rasmus Falck is a strong innovation and entrepreneurship advocate. The author of “What do the best do better” and “The board of directors as a resource in SME,” he received his masters degree from the University of Wisconsin-Madison. He currently lives in Oslo, Norway.

This article originally appeared in the May 18, 2018, issue of The Norwegian American. To subscribe, visit SUBSCRIBE or call us at (206) 784-4617.


The Norwegian American

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