An exceptional issue for exceptional times
LORI ANN REINHALL
The Norwegian American
Dear readers and friends,
There is something very interesting about the creative process at our newspaper. Each time I work on a new issue with our team, it becomes my favorite issue, and this issue with its focus on weddings is no exception. It was a pure joy to put together, bringing back a lot of good memories, while at the same time giving us all so much to look forward to.
By the time this paper reaches you, the coronavirus will have been with us for well over year, and for many, it has meant putting important plans—like weddings—on hold. It has felt disappointing and frustrating, but what we have learned is that with flexibility and creativity, we can imagine new ways to experience and celebrate together. It was very exciting to discover what brides are planning for the 2021 pandemic year, as they blend old traditions with new idea.
Naturally, it helps to have a wedding expert, Madison Leiren, on our own team, and we are thrilled to share her new bridal designs with you. We also could rely on Taste of Norway Editor, Christy Olsen Field, to share a special recipe with us for Hvit dame kake, one of my very favorites from Bergen (I highly recommend it). Our editorial assistant and resident historian, Courtney Olsen, also went beyond the call of duty, contributing her articles about wedding spoons and bridal crowns.
When all is said and done, there are simply too many good contributors to mention, not in the least, all the readers who sent in vintage wedding photos (and, of course, Travel Editor Cynthia Elyce Rubin had many things to share there). Finally, I would like to thank our incredibly talented design editor, Mattea Bertling, for all the hard work in putting all of this together to create a visual feast.
This month I also have some important announcements to share. First of all, our new subscription system powered by Simplecirc is up and running, making it easier to sign up or buy a gift subscription and easier for you to manage your account online. You can find the details on our Subscriber page on our website: www.norwegiamerican.com/subscribe.
There are new credit card payment options for those who do not want to use PayPal. As a user, you can make modifications to your account at any time. If you don’t want to miss an issue, auto-renew will ensure that this doesn’t happen. On our side, the management of the system is also easier and offers us fantastic marketing options.
We will still be mailing renewal notices to those who want to mail in checks, but we encourage everyone who can to take advantage of the new improvements. And, of course, if you experience any problems or glitches, we will be here to support you all the way.
We are also happy to announce that we are partnering with Films of Norway to bring you films in the Norwegian language with English subtitles. There is a variety of films offered, so if you are interested in learning more about Norway or simply want good entertainment, I encourage you to sign up via our website. The cost is only $4.99 a month, and a portion of the proceeds will come back to The Norwegian American. You can even try things out for one week for free. Every issue, we will bring you a new film review by Geir Mæland, founder and CEO of Films in Norway in Stavanger to whet your appetite. Most appropriately, for our wedding issue, he is featuring the vintage film Vi gifter oss—We’re getting married.
At that, I hope you will enjoy this exceptional issue and get inspired, as we all have much to look forward to!
Wishing you health and happiness,
Lori Ann Reinhall, editor-in-chief
This article originally appeared in the March 12, 2021, issue of The Norwegian American.