They'll do it Norway: Loud pants earn Facebook fan page shout-out

Apparently the distinctive red-white-and-blue, argyle-patterned trousers that have garnered a whole lot of attention (including mine) as part of the uniform of the Norwegian men’s curling team have proved pretty popular off the ice as well.

“Daily web hits have been up 10X and daily sales [of the Dixie-A style] have been up 3X,” said Larry Jackson, CEO of Northern California company Loudmouth Golf. “It’s been a dramatic increase and we’re scrambling to meet demand for the pants.” (Currently, the company’s e-commerce site says that “due to OIympic interest,” it is now only taking back-order requests via e-mail).

The pants also seemed to have spawned their own fan club: The Norwegian Olympic Curling Team’s Pants on Facebook, which, as of this writing, boasts 366,022 fans. (By comparison, a fan page dedicated to the team’s trousers from the 2002 Salt Lake City games has 14 fans, and Is not a fan [sic] The Norwegian Olympic Curling Team’s Pants has just one.)

To read the rest of the article, click here.

Source: LA Times

You may also like...