World-class marketing researcher

Professor Kenneth Wathne is ranked as one of the most productive market researchers in the world. Photo: BI School of Management

Professor Kenneth Wathne is ranked as one of the most productive market researchers in the world. Photo: BI School of Management

Professor Kenneth H. Wathne of BI Norwegian School of Management is ranked as one of the most productive researchers in the world within the field of market research

Professor Kenneth H. Wathne of BI Norwegian School of Management Department of Marketing is ranked as number 32 in the world amongst 2257 researchers to have published articles in four of the world’s top scientific marketing journals in recent years.

This according to the article “What does it mean to be an exceptional researcher in marketing?”, published in the prestigious Journal of Marketing.

The study measures research productivity in four of the most prestigious marketing journals over a five-year period, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Marketing Science.

These journals are the same as those on Financial Times’s list of scientific journals within the BI Norwegian School of Management’s disciplines.

”Having good research ideas is not enough. You must be willing to spend a great deal of time on it. In addition, I’ve been lucky enough to work with excellent research colleagues,” says professor Wathne.

Interfirm Cooperation

Kenneth H. Wathne conducts research into organization and management of interfirm cooperation. He focuses on two main topics:

  1. Organization and management of distribution channels and value networks
  2. Establishment and dissolution of corporate relations.

“Good relations increase competitiveness. At the same time, there are many barriers which make achieving good interfirm cooperation difficult,” Wathne says.

The market researcher is particularly interested in how self-reinforcing agreements can help promote value-creating behavior at the same time as they help reduce opportunism among partner companies.

In 2008, Wathne and his colleague Jan B. Heide won the international research award Louis W. Stern Award for research into opportunistic behavior among partner companies.

Source: BI Norwegian School of Management

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