Uninor today announced its first month-end subscriber numbers since the launch in December 2009. By the end of the month, Uninor had secured 1.2 million subscribers in the eight telecom circles where its GSM services are available.
“We are building on our launch – scaling up our network and our distribution. We will continue to focus on customer experience, and compete for every new subscriber. In a competitive market it will never be easy, but we have a long term ambition and we have made a positive start,” said Stein-Erik Vellan, Managing Director of Uninor.
The company launched in the circles of Uttar Pradesh (West), Uttar Pradesh (East), Bihar, Tamil Nadu, Karnataka, Kerala and Andhra Pradesh on 3 December and in Orissa on 22 December.
“Considering that our subscribers currently come from only eight circles, of which one was launched towards the end of the month, these numbers are encouraging. I credit a committed team and thank all our customers for choosing Uninor,” Vellan added.
“As an industrial player, the Telenor Group has a long term perspective on its operations in India. I am satisfied with the response Uninor has got from the Indian consumers, and I am confident that this will spur Uninor in their efforts to be a preferred provider of mobile services in India,” said Sigve Brekke, Executive Vice President in Telenor Group, and head of Telenor Asia.
Uninor launched its services with two price plans – a base plan called talklonger@29p designed for customers who make longer calls and a subscription plan called callmore@29p for those who call more often.
“We are still in a very early phase, but this is an indication that our price plans are perceived as attractive for Indian consumers. For the majority of those who use their phones for calls lasting longer than a few seconds, Uninor provides the best value for money,” added Vellan.
As per guidelines, the company has submitted its monthly numbers to the Telecom Regulation Authority of India (TRAI), and the Cellular Operator Association of India (COAI).