Bright future for Norwegian salmon industry

When Norwegian Prime minister Jens Stoltenberg visited China in 2007 he took the opportunity to kick off a new supermarket campaign, marketing Norwegian salmon.

When Norwegian Prime minister Jens Stoltenberg visited China in 2007 he took the opportunity to kick off a new supermarket campaign, marketing Norwegian salmon. www.seafoodfromnorway.com

 

While the majority of Norwegian industries is battling turbulent times as a result of the global financial crisis, the Norwegian salmon farmers are reporting better results than ever. And the future looks even brighter!

“Norway will remain a superpower within the salmon industry for years to come, says senior analyst of Nordea Markets,” Kolbjørn Giskeødegård to NRK. Last year’s export of salmon and trout was valued at NOK 20 billion, the highest ever.

The Norwegian production for this year looks to increase by 15 per cent, while the total production in the rest of the world is on a decline. Prices are record high, and have increased by 30 per cent over the past year, and will remain high over the near future.

“I want to quote a Chilean analyst who said that the Norwegian salmon industry is heading for a ‘golden age’, and I believe he is right,” says Giskeødegård.  Much of the reason for the upward trend in Norway is found in Chile, where the salmon industry has been seriously hit by the contagious ISA virus.

Chile is the world’s largest exporter of salmon, and normally the major supplier of salmon to the US. The US markets now look to Norway as the second largest supplier of salmon.

Source: Norway Post / NRK.

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